Rebrand or Re-Strategize?

by | Sep 18, 2019 | Career + Work

You’ll hear about the new launch of 2020 and everyone is so excited for a brand new look for a brand new year. But here is something most don’t understand: You may not need a new rebrand. Ask yourself why you want a new brand design: “Because I’m not pulling the...
How to Make Your Brand Human

How to Make Your Brand Human

by | Sep 4, 2019 | Career + Work

You’ll read the buzzwords from any guru or brand strategist (including me): Be “authentic” with your audience. Show them that you’re “human.” What does that mean? Being “human” with your brand isn’t something you have to try to do, it’s part of you. I mention it time...
How to Work With Instagram’s Algorithm

How to Work With Instagram’s Algorithm

by | Sep 2, 2019 | Career + Work

Recently, I talked to my girl and friend of the pod, Christina of the Social Butterfly Gal, about the changes to Instagram (you can listen below). If you haven’t noticed (and let’s be honest, you probably have if you’re here), the algorithm changes have shifted in a...
5 Photo Editing Apps for Instagram

5 Photo Editing Apps for Instagram

by | Aug 28, 2019 | Career + Work

Now that we’ve learned and are practicing taking photos with our phones, let’s work on editing them. No, I’m not going to teach you FaceTune or how to use that liquify tool to make yourself look “skinny” (let’s…stop this, please). However, if you want to achieve...
The Fundamentals of Building a Brand

The Fundamentals of Building a Brand

by | Aug 26, 2019 | Career + Work

Building a brand is exactly like building a house. Maybe not exactly, but the same steps can be applied. Before you can have a brand that is shown to the masses, you have to build from the bottom. It’s pretty common to hear, “Your logo is not your brand,” because it’s...