The Fundamentals of Building a Brand

The Fundamentals of Building a Brand

Building a brand is exactly like building a house. Maybe not exactly, but the same steps can be applied. Before you can have a brand that is shown to the masses, you have to build from the bottom. It’s pretty common to hear, “Your logo is not your brand,” because it’s...
DIY It or Hire It Out?

DIY It or Hire It Out?

When you’re bootstrapping your business or have control issues, it’s easy to feel you need to do all the things. You make plans for tasks you may or may not want to do. Trust me, I’ve done it-I still do it. If you don’t find a way to outsource...