When is it Time to Rebrand?

When is it Time to Rebrand?

It’s that time of year again–rebrand time! You’ll hear about the new launch of 2020 and everyone is so excited for a brand new look for a brand new year. But here is something most don’t understand: You may not need a new rebrand. Ask yourself why you want a new...

Rebrand or Re-Strategize?

You’ll hear about the new launch of 2020 and everyone is so excited for a brand new look for a brand new year. But here is something most don’t understand: You may not need a new rebrand. Ask yourself why you want a new brand design: “Because I’m not pulling the...
How to Make Your Brand Human

How to Make Your Brand Human

You’ll read the buzzwords from any guru or brand strategist (including me): Be “authentic” with your audience. Show them that you’re “human.” What does that mean? Being “human” with your brand isn’t something you have to try to do, it’s part of you. I mention it time...
5 Ways to Journal Consistently

5 Ways to Journal Consistently

At 10 years old I had my entire future planned out, or so you would think by my journal entries. I was going to go on tour with Hanson, my favorite group at the time, and Taylor Hanson and I were going to fall in love while I toured with them, have this very low key...