Do you have a style guide? If you asked, "a what?" you're in the right place. A style guide is a document that contains how and what fonts, colors, logos, and imagery for your brand is used. A lot like branding guidelines except it doesn't include the why, how, mission, or vision ...
VIDEO: Visual Brand Strategy, More In-Depth
"FIVE12 STUDIO helps brands put together their visual brand strategy." Does that leave you scratching your head? Look at what you have with your brand right now: are you consistent on every channel you utilize? If I go to your website, look at your business cards, and scroll through your ...
Video: Welcome to FIVE12 TV (New YouTube Channel)
So... I launched a YouTube Channel. In all actuality, I launched it in July and did zero promotion around it because I forgot/got busy/OK maybe a little nervous about the fact that I launched an actual YouTube channel. But whatever, it's launched! FIVE12 TV gives you advice on building your ...
Why the Blog Died*
It’s been a long while since I blogged publicly. I have all of these posts in the queue or in drafts but it doesn’t feel right to post them now. “What’s feelings got to do with it?” Everything. I feel people can sense if I’m posting just to post or if I mean what I write. By all means, I want ...
Bright & Cheery: The Untold Kate Spade Story
Disclaimer: I do NOT know Kate Spade. This is not a secret tell-all for gossip. These are late-night thoughts reflecting on her recent death. This is written with the most respect for her life, legacy, friends, family, colleagues, and admires. Also disclaimer: mention of suicide. Please protect ...
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