The Basics of Visual Brand Strategy

by Clarissa Nash | Feb 1, 2018 | Branding, Career + Work

Way back in the olden days of 2010, I started FIVE12 STUDIO (nee CNICOLE PHOTODESIGN) without any real direction or goal. I wanted to design and shoot photography, but that’s all I thought about. I didn’t identify my target audience, what aspect of design I...

5 Font Pairings and Font Tips

by Clarissa Nash | Sep 6, 2017 | Career + Work, Design

There are a MILLION fonts on the Internet and it’s easy to get overwhelmed when choosing which to download. If you’re like me, you download all of them still overwhelmed about which ones to choose. Google Fonts is one of my favorite font resources because: A) Google...

4 Rebranding Mistakes You’re Making

by Clarissa Nash | Jun 14, 2017 | Branding, Career + Work

One of the “downfalls” of being a visual brand strategist is always wanting to redo or makeover your own brand. After working with a client I often think, “What if I did something like that?” But why? What about their brand fits mine? What I...

Finding You in Your Brand

by Clarissa Nash | May 17, 2017 | Branding, Career + Work

One thing I struggled with in establishing FIVE 12 was how to be “me” while building. Should I change who I am and keep certain things offline, or say screw it? In the end, I said screw it. I spent so many years trying to be this person and that person...

A New

by Clarissa Nash | May 12, 2017 | Inside Thoughts, Lifestyle

I’ve struggled with FIVE12 STUDIO for a while. Should I pull the plug, rename it, or walk away from all of this completely? In developing myself, I lost who I was. I took in so much information on how and why I should do a, b, and c, I neglected to figure out if...