There are a MILLION fonts on the Internet and it’s easy to get overwhelmed when choosing which to download. If you’re like me, you download all of them still overwhelmed about which ones to choose. Google Fonts is one of my favorite font resources because: A) Google fonts are free for commercial ...
Should Brands Get Political?
Within a couple of weeks (and to be honest, last few years), the political climate has been high. With easy access to first-hand news in social sharing, we’re in a time where news is in your face whether you like it or not. And as business owners, there’s the back and forth debate: should my ...
4 Rebranding Mistakes You’re Making
One of the "downfalls" of being a visual brand strategist is always wanting to redo or makeover your own brand. After working with a client I often think, "What if I did something like that?" But why? What about their brand fits mine? What I did was custom for them, not for me. In hindsight, ...
Finding You in Your Brand
One thing I struggled with in establishing FIVE 12 was how to be "me" while building. Should I change who I am and keep certain things offline, or say screw it? In the end, I said screw it. I spent so many years trying to be this person and that person held me back from growth. I didn't want ...
A New
I've struggled with FIVE12 STUDIO for a while. Should I pull the plug, rename it, or walk away from all of this completely? In developing myself, I lost who I was. I took in so much information on how and why I should do a, b, and c, I neglected to figure out if it's what I wanted to do. "It ...