Should Brands Get Political?

Should Brands Get Political?

by | Sep 16, 2026 | Career + Work

This post was originally August 23, 2017 after the murder of 32-year-old Heather Heyer. In light of Macklemore being dropped from Ed Sheeran’s Loop Tour for speaking out against the Genocide in Gaza, I thought it was important to repost this. Silence is...
Why You Shouldn’t Hire an Expert

Why You Shouldn’t Hire an Expert

by | Oct 29, 2019 | Career + Work

The end of the year always brings out the rehaul in all of us: Time to rehaul the website Time to rehaul the branding Time to rehaul the copy I get it because 2020 not only means the beginning of a new year but an entirely new decade. But before you call on the...
When is it Time to Rebrand?

When is it Time to Rebrand?

by | Oct 3, 2019 | Career + Work

It’s that time of year again–rebrand time! You’ll hear about the new launch of 2020 and everyone is so excited for a brand new look for a brand new year. But here is something most don’t understand: You may not need a new rebrand. Ask yourself why you want a new...
The Fundamentals of Building a Brand

The Fundamentals of Building a Brand

by | Aug 26, 2019 | Career + Work

Building a brand is exactly like building a house. Maybe not exactly, but the same steps can be applied. Before you can have a brand that is shown to the masses, you have to build from the bottom. It’s pretty common to hear, “Your logo is not your brand,” because it’s...
Don’t Rush the Process

Don’t Rush the Process

by | Mar 14, 2018 | Branding, Career + Work

There’s a new trend related to promising quick turnarounds on large scale projects in a week. Seven whole American days. Laughable. Are there more hours in a day? Are people robots now? Is AI in design THAT strong this can happen effectively? I’m confused....