You’ll read the buzzwords from any guru or brand strategist (including me): Be “authentic” with your audience. Show them that you’re “human.” What does that mean? Being “human” with your brand isn’t something you have to try to do, it’s part of you. I mention it time...
Recently, I talked to my girl and friend of the pod, Christina of the Social Butterfly Gal, about the changes to Instagram (you can listen below). If you haven’t noticed (and let’s be honest, you probably have if you’re here), the algorithm changes have shifted in a...
Now that we’ve learned and are practicing taking photos with our phones, let’s work on editing them. No, I’m not going to teach you FaceTune or how to use that liquify tool to make yourself look “skinny” (let’s…stop this, please). However, if you want to achieve...
Building a brand is exactly like building a house. Maybe not exactly, but the same steps can be applied. Before you can have a brand that is shown to the masses, you have to build from the bottom. It’s pretty common to hear, “Your logo is not your brand,” because it’s...
What was your first phone? Mine was a pre-paid Nokia I got in high school with the coolest thing being Snake. I had to be careful of how long I talked on it and the number of text messages I sent AND received because my mom only put a certain amount per month. Yeah,...
When you’re bootstrapping your business or have control issues, it’s easy to feel you need to do all the things. You make plans for tasks you may or may not want to do. Trust me, I’ve done it-I still do it. If you don’t find a way to outsource...
