The end of the year always brings out the rehaul in all of us: Time to rehaul the website Time to rehaul the branding Time to rehaul the copy I get it because 2020 not only means the beginning of a new year but an entirely new decade. But before you call on the experts to make 2020 your year, ...
When is it Time to Rebrand?
It’s that time of year again--rebrand time! You’ll hear about the new launch of 2020 and everyone is so excited for a brand new look for a brand new year. But here is something most don’t understand: You may not need a new rebrand. Ask yourself why you want a new brand design: “Because I’m ...
The Fundamentals of Building a Brand
Building a brand is exactly like building a house. Maybe not exactly, but the same steps can be applied. Before you can have a brand that is shown to the masses, you have to build from the bottom. It’s pretty common to hear, “Your logo is not your brand,” because it’s not. Let’s look at it as ...
Don’t Rush the Process
There's a new trend related to promising quick turnarounds on large scale projects in a week. Seven whole American days. Laughable. Are there more hours in a day? Are people robots now? Is AI in design THAT strong this can happen effectively? I'm confused. How are we building websites, blogs, ...
The Basics of Visual Brand Strategy
Way back in the olden days of 2010, I started FIVE12 STUDIO (nee CNICOLE PHOTODESIGN) without any real direction or goal. I wanted to design and shoot photography, but that's all I thought about. I didn’t identify my target audience, what aspect of design I wanted to get into, or how I wanted to ...