by Clarissa | Oct 29, 2019 | Branding, Professional Life
The end of the year always brings out the rehaul in all of us: Time to rehaul the website Time to rehaul the branding Time to rehaul the copy I get it because 2020 not only means the beginning of a new year but an entirely new decade. But before you call on the...
by Clarissa | Oct 3, 2019 | Branding, Professional Life
It’s that time of year again–rebrand time! You’ll hear about the new launch of 2020 and everyone is so excited for a brand new look for a brand new year. But here is something most don’t understand: You may not need a new rebrand. Ask yourself why you want a new...
by Clarissa | Aug 26, 2019 | Branding, Professional Life
Building a brand is exactly like building a house. Maybe not exactly, but the same steps can be applied. Before you can have a brand that is shown to the masses, you have to build from the bottom. It’s pretty common to hear, “Your logo is not your brand,” because it’s...
by Clarissa | Mar 14, 2018 | Branding, Professional Life
There’s a new trend related to promising quick turnarounds on large scale projects in a week. Seven whole American days. Laughable. Are there more hours in a day? Are people robots now? Is AI in design THAT strong this can happen effectively? I’m confused....
by Clarissa | Feb 1, 2018 | Branding, Professional Life
Way back in the olden days of 2010, I started FIVE12 STUDIO (nee CNICOLE PHOTODESIGN) without any real direction or goal. I wanted to design and shoot photography, but that’s all I thought about. I didn’t identify my target audience, what aspect of design I...
