by Clarissa | Jun 21, 2017 | Branding, Professional Life
“Dang! She has millions of views. I need to start posting more.” Stop. You’re about to go down a dangerous path of doing too much. When you focus on traffic for content, you neglect quality. Yes, you’re putting quantity over quality and it will...
by Clarissa | Jun 14, 2017 | Branding, Professional Life
One of the “downfalls” of being a visual brand strategist is always wanting to redo or makeover your own brand. After working with a client I often think, “What if I did something like that?” But why? What about their brand fits mine? What I...
by Clarissa | May 17, 2017 | Branding, Professional Life
One thing I struggled with in establishing FIVE 12 was how to be “me” while building. Should I change who I am and keep certain things offline, or say screw it? In the end, I said screw it. I spent so many years trying to be this person and that person...
by Clarissa | Nov 9, 2016 | Professional Life, Social Media
“Congrats Clarissa! You’ve been on Facebook for 12 years!” 12…years? That’s a little over a decade. I’ve been on Facebook that long? – I remember thinking Facebook was a dating site. – I remember Facebook was “The Facebook.” – I remember putting my...
by Clarissa | Oct 19, 2016 | Professional Life
Deciding which image format to use isn’t life-altering though it can feel that way. It can be a bit overwhelming when you’re trying to figure which is best for you photo or graphic. It’s important to choose the best format to ensure the best quality. So a jpg? A png?...
by Clarissa | Oct 12, 2016 | Professional Life
In blogging, I tend to *cringe* at some rules, like finding your “niche” before you start.” Fellow bloggers, don’t hate me. I know the advice is to mean well, and I do get your point. I also don’t completely disagree with this rule. If you’re...
