by Clarissa | Feb 19, 2018 | Branding, Professional Life
When I heard Black Panther was going to be a movie, I…was…stocked. Far from being a comic book nerd (I’ve only seen Spider-Man and the first two Avengers), I was ready for February 2018. Is it because Marvel makes super awesome movies and this was sure to...
by Clarissa | Feb 1, 2018 | Branding, Professional Life
Way back in the olden days of 2010, I started FIVE12 STUDIO (nee CNICOLE PHOTODESIGN) without any real direction or goal. I wanted to design and shoot photography, but that’s all I thought about. I didn’t identify my target audience, what aspect of design I...
by Clarissa | Aug 23, 2017 | Branding, Professional Life
Within a couple of weeks (and to be honest, last few years), the political climate has been high. With easy access to first-hand news in social sharing, we’re in a time where news is in your face whether you like it or not. And as business owners, there’s the back and...
by Clarissa | Jun 21, 2017 | Branding, Professional Life
“Dang! She has millions of views. I need to start posting more.” Stop. You’re about to go down a dangerous path of doing too much. When you focus on traffic for content, you neglect quality. Yes, you’re putting quantity over quality and it will...
by Clarissa | Jun 14, 2017 | Branding, Professional Life
One of the “downfalls” of being a visual brand strategist is always wanting to redo or makeover your own brand. After working with a client I often think, “What if I did something like that?” But why? What about their brand fits mine? What I...
by Clarissa | May 17, 2017 | Branding, Professional Life
One thing I struggled with in establishing FIVE 12 was how to be “me” while building. Should I change who I am and keep certain things offline, or say screw it? In the end, I said screw it. I spent so many years trying to be this person and that person...
