There are two words tossed out there lately: Alignment and energy. It’s foreign to a lot of people but not so much to others. For example, one may...
We’re trying our best, which is more than enough.
Video: The Creative and Mental Health
Ah, another mental health video. I know it seems like bait because mental health is the "new cool thing," (except it's not because man depression...
VIDEO: HOW TO GET STARTED
Do you know what happened when I wanted to start FIVE12 STUDIO? I got scared. I procrastinated. I made every single excuse in the book to not start...
How to Create a Style Guide (Template Provided)
Do you have a style guide? If you asked, "a what?" you're in the right place. A style guide is a document that contains how and what fonts, colors,...
VIDEO: Visual Brand Strategy, More In-Depth
"FIVE12 STUDIO helps brands put together their visual brand strategy." Does that leave you scratching your head? Look at what you have with your...
Video: Welcome to FIVE12 TV (New YouTube Channel)
So... I launched a YouTube Channel. In all actuality, I launched it in July and did zero promotion around it because I forgot/got busy/OK maybe a...
Why the Blog Died*
It’s been a long while since I blogged publicly. I have all of these posts in the queue or in drafts but it doesn’t feel right to post them now....
Bright & Cheery: The Untold Kate Spade Story
Disclaimer: I do NOT know Kate Spade. This is not a secret tell-all for gossip. These are late-night thoughts reflecting on her recent death. This...
What’s in a Price? How to Understand Pricing
Some of my inquiries look a little something like this: “Hi! I need a website and would love to work with you! I love your site and your style on...








