You’ll read the buzzwords from any guru or brand strategist (including me): Be “authentic” with your audience. Show them that you’re “human.” What does that mean? Being “human” with your brand isn’t something you have to try to do, it’s part of you. I mention it time...
Building a brand is exactly like building a house. Maybe not exactly, but the same steps can be applied. Before you can have a brand that is shown to the masses, you have to build from the bottom. It’s pretty common to hear, “Your logo is not your brand,” because it’s...
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