Should Brands Get Political?

Should Brands Get Political?

by | Sep 16, 2026 | Career + Work

This post was originally August 23, 2017 after the murder of 32-year-old Heather Heyer. In light of Macklemore being dropped from Ed Sheeran’s Loop Tour for speaking out against the Genocide in Gaza, I thought it was important to repost this. Silence is...
Finding You in Your Brand

Finding You in Your Brand

by | May 17, 2017 | Branding, Career + Work

One thing I struggled with in establishing FIVE 12 was how to be “me” while building. Should I change who I am and keep certain things offline, or say screw it? In the end, I said screw it. I spent so many years trying to be this person and that person...
Do I Change My Business Name?

Do I Change My Business Name?

by | Aug 6, 2014 | Branding, Career + Work

Changing your brand’s name is a common struggle. Say you’re using your name and you think you need to separate from that. Maybe it’s the other way around: you’re using your name but now you need something catchier. Whatever the case is,...