by Clarissa | Oct 29, 2019 | Branding, Professional Life
The end of the year always brings out the rehaul in all of us: Time to rehaul the website Time to rehaul the branding Time to rehaul the copy I get it because 2020 not only means the beginning of a new year but an entirely new decade. But before you call on the...
by Clarissa | Oct 9, 2019 | Branding, Photography, Professional Life
“I don’t like myself in front of the camera, so if you can make me look not awkward that would be great.” I laugh because I’ve heard this more than once. In fact, a lot of my clients over the age of 18 aren’t the biggest fans of being in front of the camera sans...
by Clarissa | Oct 3, 2019 | Branding, Professional Life
It’s that time of year again–rebrand time! You’ll hear about the new launch of 2020 and everyone is so excited for a brand new look for a brand new year. But here is something most don’t understand: You may not need a new rebrand. Ask yourself why you want a new...
by Clarissa | Sep 18, 2019 | Branding, Professional Life
You’ll hear about the new launch of 2020 and everyone is so excited for a brand new look for a brand new year. But here is something most don’t understand: You may not need a new rebrand. Ask yourself why you want a new brand design: “Because I’m not pulling the...
by Clarissa | Sep 4, 2019 | Branding, Professional Life
You’ll read the buzzwords from any guru or brand strategist (including me): Be “authentic” with your audience. Show them that you’re “human.” What does that mean? Being “human” with your brand isn’t something you have to try to do, it’s part of you. I mention it time...
by Clarissa | Aug 26, 2019 | Branding, Professional Life
Building a brand is exactly like building a house. Maybe not exactly, but the same steps can be applied. Before you can have a brand that is shown to the masses, you have to build from the bottom. It’s pretty common to hear, “Your logo is not your brand,” because it’s...
