The end of the year always brings out the rehaul in all of us: Time to rehaul the website Time to rehaul the branding Time to rehaul the copy I get it because 2020 not only means the beginning of a new year but an entirely new decade. But before you call on the...
“I don’t like myself in front of the camera, so if you can make me look not awkward that would be great.” I laugh because I’ve heard this more than once. In fact, a lot of my clients over the age of 18 aren’t the biggest fans of being in front of the camera sans...
It’s that time of year again–rebrand time! You’ll hear about the new launch of 2020 and everyone is so excited for a brand new look for a brand new year. But here is something most don’t understand: You may not need a new rebrand. Ask yourself why you want a new...
You’ll hear about the new launch of 2020 and everyone is so excited for a brand new look for a brand new year. But here is something most don’t understand: You may not need a new rebrand. Ask yourself why you want a new brand design: “Because I’m not pulling the...
You’ll read the buzzwords from any guru or brand strategist (including me): Be “authentic” with your audience. Show them that you’re “human.” What does that mean? Being “human” with your brand isn’t something you have to try to do, it’s part of you. I mention it time...
Building a brand is exactly like building a house. Maybe not exactly, but the same steps can be applied. Before you can have a brand that is shown to the masses, you have to build from the bottom. It’s pretty common to hear, “Your logo is not your brand,” because it’s...
