How to Make Your Brand Human

How to Make Your Brand Human

You’ll read the buzzwords from any guru or brand strategist (including me): Be “authentic” with your audience. Show them that you’re “human.” What does that mean? Being “human” with your brand isn’t something you have to try to do, it’s part of you. I mention it time...
5 Ways to Journal Consistently

5 Ways to Journal Consistently

At 10 years old I had my entire future planned out, or so you would think by my journal entries. I was going to go on tour with Hanson, my favorite group at the time, and Taylor Hanson and I were going to fall in love while I toured with them, have this very low key...
The Fundamentals of Building a Brand

The Fundamentals of Building a Brand

Building a brand is exactly like building a house. Maybe not exactly, but the same steps can be applied. Before you can have a brand that is shown to the masses, you have to build from the bottom. It’s pretty common to hear, “Your logo is not your brand,” because it’s...