You’ll read the buzzwords from any guru or brand strategist (including me): Be “authentic” with your audience. Show them that you’re “human.” What does that mean? Being “human” with your brand isn’t something you have to try to do, it’s part of you. I mention time and time again that you need a ...
Blogging Diversity
I’m not one for giving a disclaimer for my opinions, but I do want to note: I’m not claiming anyone is anything. I’m simply explaining what I’ve seen as a blogger myself. When I was younger, I collected magazines and catalogs—Delias, Alloy, Teen, All About You, Young and Modern (or YM)—all of them. ...
