Blogging Maintenance

by | Mar 30, 2015 | Business and Blogging

Are you performing a blogging maintenance? We usually get into a routine with blogging—get the right photo, create a graphic, double (or triple check) our content. We post it, tweet about it, Buffer it, then go about our business.

We usually get into a routine with blogging—get the right photo, create a graphic, double (or triple check) our content. We post it, tweet about it, Buffer it, then go about our business.

Having great content is…well, great and often the most important thing for your blog.

But do you just post it and forget it?

It’s typical to post something and forget about it. It’s said and done for the most part.Don’t groan. This to-do list is beneficial to both you and me and can be done over a period of time.

However, it’s good to revisit (especially those with high page views) and clean up links and text that may be broken or outdated. Don’t groan. This to-do list is beneficial to both you and me and can be done over a period of time.

Don’t groan. Blogging maintenance is easy and beneficial. Bonus? This is on-going, so it doesn’t take a set time to do.

Back up your blog.

You’re OCD writing them, right? Why would you not have that same urgency in backing it up?

Back up your design.

Are you doing this before you make the finest tweak to your template? You better. But also, get in the habit of doing this every month.

Check your photo links.

If you post from a site (Pinterest, Tumblr, the original source, etc). If you uploaded from your computer to your posts, you should be fine, but if you switched platforms or inserted via a link, it may be broken or lost. This can be a process, so make a goal to do at least 20 posts at a time so you’re not overwhelmed. Yes, 20. It’s really not as bad as you think

Share old posts

WordPress has a plug-in called “Tweet old posts” which works well. If you’re on Blogger, you’ll have to kick it old school and copy the link to share. Schedule these posts using Buffer or Tweetdeck. Depending on your blogging schedule, two old posts between new posts are fine. I’m on a sorta hiatus so mine have been more like 4 or so a week until everything is settled in my life.

And if you’re wondering why you should share old posts: your audience has probably grown since you wrote said posts. Don’t assume they’re going back to your very first post ever and reading from there. Simply not the case. Allow them the opportunity to read some of your posts from the past. It allows them to feel guilty about not following you sooner.

Clean up grammar.

Shouldn’t this be what you’ve done before you hit publish? Sure, and I’m sure you have. But if you’re like me,  you’ve done everything you’re supposed to do before hitting publish, then you go back and read old posts and you’re like, “Is this even English? How did I miss this horribly structured sentence.” And if you don’t do that, you’re lying. We’re not perfect, no matter how hard we try to be. This is ongoing and I say check your popular posts first, then go for the ones you’re going to send out. if you have over a thousand posts, you don’t have to do ALL of them.

Not too overwhelming, right? And there’s flexibility. See? We all win!

How else do you do blog maintenance?

Until next time,
C